1 What's your company called?
2 What do you publish?
Currently we publish self-help mental health books under the Pulling the Trigger brand; non-fiction memoirs and narratives written by people who have overcome mental illness in our Inspirational Series; and in the future we’ll be publishing fiction about mental health too.
3 What's the story of the company?
Adam Shaw, Trigger Press founder and the CEO of our parent charity The Shaw Mind Foundation, suffered from OCD, panic attacks and anxiety from the age of five. After staying silent about it for years and almost ending his own life, he finally decided to open up about his condition and seek help from renowned clinical psychologist Lauren Callaghan. Lauren taught Adam that instead of mentally and physically running away from his triggers and mental illness, he should face them head on instead. Only that way could he understand how to fight them and ‘pull the trigger’ on his OCD. (Hence the names Trigger Press and Pulling the Trigger.)
After recovery Adam wanted to help others who are suffering and open up mental health discussions, so together with Lauren he founded The Shaw Mind Foundation and Trigger Press in 2016. Adam’s first self-help book was published that year, and to date we have published three self-help books, with more in the pipeline. We also have a wide range of Inspirational Series books either published or in the works, which shine a light on different conditions and how people have overcome or managed them successfully.
4 How's business?
Having only been founded in 2016 we’re still focusing on establishing our name. Even so, business has been good, with a great team at the company and a desire to grow fast. Later this year we’ll be opening an office in the US, and we’ll be expanding the current team so that we can publish more great literature in the fight against mental illness.
5 What do you enjoy about being independent?
Being an independent publisher means that everyone in the business can make just as much of an impact as those at the top. It means that we can be agile, take risks, act fast on creative decisions and treat our authors as family members.
6 What do you think is the biggest single issue in publishing right now?
In today’s digital age, discoverability is a key challenge. How do we stand out from the rest when we’re all trying to drag people’s attention away from other people’s books and onto ours? In fact, how do we best show them that reading in general is worth their time and effort, in an age when music, video games and TV shows are more accessible than ever?
7 What one piece of advice would you give to a fellow independent just starting out?
Do your market research. There’s no point in chucking out a book into the void if there’s no appetite for it. Lots of independents enjoy being able to publish what the bigger publishers perhaps can’t take a chance on—but you’ve still got to make sure it’s commercially viable.
8 What do you get out of belonging to the IPG?
Our staff are particularly excited about the IPG Skills Hub and the annual conferences. We expect to learn a lot through the IPG.