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Last updated: Wednesday 12 April, 2017
Author Marketing Manager
csummers@emeraldinsight.com
£20,000 - £30,000
Bingley
csummers@emeraldinsight.com
 

About the Job

Are you an experienced and digitally savvy marketing professional with a demonstrable background in marketing within academic or educational publishing?
Working within the Author Engagement team and liaising with other departments, this position will play a key role in the expansion of the Emerald books portfolio focusing on the development and execution of the books input marketing plan. The role will also provide marketing resource for the development of the eCase portfolio and supporting the eCase commissioning programme with author and content acquisition.
Key Responsibilities:
Work closely with Head of Author Engagement and Publishing team to develop and lead on the implementation of the eCases marketing programme to increase author retention and content acquisition
In conjunction with the Publishing team and Product and Institutional Marketing team provide eCases marketing collateral resources to support the author acquisition and retention strategy.
Work closely with the Head of Books, Head of Books Marketing and Head of Author Engagement to develop a strong input marketing programme to commission quality authors for books.
Contribute to the development of effective messaging and value propositions for book titles, eCases and collections to target prospects and existing customers.
In conjunction with the Business Intelligence and Marketing Services departments, analyse the size, dynamics and behaviors of author segments appropriate for book and eCase commissioning.
Devise lead generation programmes to attract and nurture potential authors.
Together with the Brand and publishing teams, input to author pages on the Emerald corporate site to ensure messages are consistent to attract book and eCase authors
Together with Head of Author Engagement, promote and offer author services to attract and delight book and eCase authors
Work closely with the Academic Relations team to develop author advocacy and engagement programmes, including the use of the awards
**Occasional international travel required**
Author Marketing Manager | Marketing Manager | Marketing | Author Manager | Manager | Publishing
Essential Requirements:
Self-propelling, with enthusiasm, energy and a “make things happen” attitude
Results orientated and takes ownership for delivering results.
Ability to be calm under pressure and meet tight project deadlines.
Good interpersonal skills and team player
An awareness of how their role impacts on others and planning around this accordingly
Shows a commitment to their own continuing development
Lateral thinking, problem solver
Flexible and creative approach
About Our Company:
The Company is a leading research communications agency offering a full suite of editorial, design and production services to researchers, institutions, organisations and associations across the globe. Our flagship research dissemination product, International Innovation is supported by the supply and design of outreach collateral, brochures and email communications, global events, video and animation, and website development. Our suite of services provides the opportunity for our clients to showcase research activities to a worldwide audience and increase their global impact.
Skills: Marketing

Job information

Salary (text): £25,000 to £30,000 per annum

Contact information

Contact name: Sabrina Qureshi

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