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Last updated: Tuesday 16 May, 2017
Marketing Executive
bloomsbury
-- Not set --
Haywards Heath
bloomsbury
 

About the Job

The role
Bloomsbury Professional is a wholly-owned subsidiary of Bloomsbury Publishing Plc, producing information in the areas of law, tax and accounting.
We are looking to appoint a marketing executive. The successful candidate will be responsible for marketing a portfolio of products, including: online, books, looseleafs, journals, and events, with the aim of achieving set revenue targets, whilst remaining within budget.
Key responsibilities
Ensure that every title publishing in the year receives a thorough campaign with the aim of hitting pre-publication, monthly and annual targets
Ensure backlist titles benefit from all cross-selling opportunities
Compile campaign plans with quantities and costs, taking into consideration expected response rates
Liaise with external suppliers.
Negotiate to get the best prices
Produce copy and coordinate artwork production
Coordinate mail and email shots
Coordinate telesales campaigns and brief sales team
Ensure timely delivery of ad artwork and inserts
Organise/attend book launches where relevant
Monitor results of each campaign element
Take a leadership role in ensuring copy is correct and compelling in all channels (catalogue, website, etc)
Ensure that titles are well-represented to domestic and overseas trade contacts and at relevant exhibitions and conferences
Use emails appropriately to engage with customers and minimise unsubscribes
Generate content for the blog Ensure effective SEO on blog and ecommerce sites
Set up and monitor pay per click campaigns to drive traffic to the blog and ecommerce site
Test and maximise effectiveness of landing pages
Use Google Analytics to measure effectiveness of campaigns and to tweak accordingly
Report regularly on marketing activity and results
Liaise with authors and keep them informed of marketing activity, in order to maximise their engagement and support
Read around the subject and attend events for knowledge and networking, in order to stay informed with regard to subject, market and competition.
Skills, knowledge and experience
Two years’ marketing experience, particularly digital
Up on the latest marketing techniques
Commercially aware
Excellent communication skills
Able to work to deadlines
Great attention to detail
Very good people skills
Marketing qualification
This position will be based at Bloomsbury Professional, Maxwelton House, 41-43 Boltro Road, Haywards Heath, West Sussex, RH16 1BJ.
To apply, please send a CV, covering letter, including current salary details to diane.hobbs@bloomsbury.com - HR Manager.
Skills: Copywriting, Customer Service, Marketing

Job information

Start date: 19 Jun, 2017
Duration: Permanent

Contact information

Contact name: Diane Hobbs
Telephone: 01865 727022

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