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Last updated: Wednesday 11 October, 2017
Marketing Communications Executive, Library Marketing
sagepub
£20,000 - £30,000
sagepub
 

About the Job

OVERVIEW
The Marketing Communications Executive is responsible for interpreting, implementing and executing sales driving and engagement email campaigns for brand new products and services developed within an innovative start-up team at SAGE. The Marketing Communications Executive is expected to ensure that campaigns are completed accurately and on time, liaising and working closely with our internal Marketing Services department. This job requires the ability to juggle multiple tasks and work effectively with a variety of stakeholders, adapting communication style for optimal results. The successful candidate will also be expected to closely monitor and analyse campaign results, in order to make recommendations regarding future strategy.
This role will report to a Manager based in the U.S., therefore strong communication and ability to work independently will be crucial.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
The job functions include, but are not limited to, the following:
Develop and manage campaigns process to drive leads and sales for brand new products and services designed to change the way social research happens
• Plan and implement program of email campaigns in collaboration with Marketing Executive to drive leads and revenue
• Work with Marketing Executive and other key stakeholders to complete campaign related documentation, such as Campaign Brief (list selection)
• Write engaging content for campaigns that support business objectives and adhere to established brand guidelines and voice
• Proof, fact check content and check links before submitting campaigns for deployment
• Execute campaign landing pages in collaboration with the Marketing Executive
Manage marketing communications schedule
• Execute campaign development process and maintain schedule for assigned campaigns
• Make ongoing updates to marketing communication schedule and budget to ensure marketing calendar and budget are accurate
• Provide ongoing status on marketing communication schedule to Senior Library Marketing Communications Manager and start-up team stakeholders
Undertake campaign analysis
• Share campaign metrics and findings with team stakeholders; recommend changes to increase the effectiveness of campaign program strategy based on campaign performance and best practices
• Identify and run tests to validate effectiveness of new approaches
• Monitor results carefully and regularly report on KPI progress and campaign ROI
Oversee campaign data
• Liaise closely with CRM and Campaign Analysts to ensure generation of accurate data lists
• Conduct list research and provide specific and detailed list recommendations for approval by Marketing Executive and Head of Marketing and Community Engagement
• Manage data acquisition schedule and be communication point between data team and Marketing Executive and Head of Marketing and Community Engagement
• Coordinate acquisition of external mailing lists
Carry out other marketing activities as required to support business goals and objectives

QUALIFICATIONS AND EDUCATION
Any combination equivalent to, but not limited to, the following:
• B.A. degree, preferably in Marketing, Communication, Advertising, English, or a related field
• 1 to 3 years experience in marketing, communications, and/or advertising
• Demonstrated project management skills, including planning, scheduling, and problem solving skills
• Excellent written and oral communication skills
• Experience writing and copy editing marketing materials
• Ability to conduct logical analysis of marketing activities
• Knowledge of print and electronic publication process
• Ability to work effectively in a team
• Working knowledge of Microsoft Office programs
• Knowledge of HTML preferable
LANGUAGE, ANALYTICAL SKILLS AND SPECIFICATIONS
Any combination equivalent to, but not limited to, the following:
• Ability to write engaging, grammatically correct copy
• Effective verbal and written communication skills
• Ability to proofread
• Ability to read, analyze and interpret concepts, documents, diagrams, etc.
• Ability to maintain confidentiality and work with diplomacy
• Ability to set and follow through with priorities
• Ability to plan and manage multiple projects and effectively multi-task
• Ability to effectively manage time to meet deadlines and work professionally under pressure
• Ability to foresee trends, situations, or problems
• Reasoning/problem solving ability
Skills: Marketing

Job information

Salary: £Competitive + Benefits

Contact information

Telephone: 020 7 324 8500

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